the alchemist

It’s hard to say where and when the ‘soopa-producer’ thing started. Maybe it was Premier. Who knows though. It kinda doesn’t matter, but the crop of behind the boards dudes that have risen since the ‘90s have made a bigger impact on the genre than CL Smooth, Jam Master Jay (prior to his murder, of course) or anyone else. One of the most visible producers to have his profile raised to ridiculous heights, who has nothing to do with Neptunes or whoever else, is So Cal’s the Alchemist. And while he’s not quite yet reached the all pervasive media peak that Kanye or Dre has attained, he might get there soon. Read more